Waterfalls, Laughter & Awesome P&O Cruises Customer Delight (and you really do catch more flies with honey than vinegar)

Best Customer Service

How do you manage under pressure when travelling? Are you a laid back traveller or do you tend to stress out when something goes wrong? We took a group of mentoring clients on a fabulous cruise this week. For four nights and three days the group explored business and personal balance, networking and how to… [Read More]

That OLD marketer’s question…

old marketer question who is our target customer

It’s been trendy over the past 20 years to ask that old marketing chestnut: Who is our target market? Of course, knowing their demographic – who they are and where they hang out – is a necessary step to finding new customers but in most businesses it’s not the acquisition of a new customer that creates true profit. And… [Read More]

Using Instagram for Customer Engagement


When you ruminate about social media do you ever wonder what you can do better to engage your customers? Everyone’s talking about using images to catch the attention of the tribe so that they share it. One of the keys to building great tribe relationships starts with being relatable and being able to share it. After all, people do… [Read More]

To Card or Not to Card? This will save you hours this month


It’s December. I know it doesn’t feel like December. The radio stations have been playing carols for a couple of weeks now, and the retailers have been selling Christmas baubles for months. I adore Christmas but sadly everyone I talk to isn’t ready for Christmas just yet. Why? Because we still have so much to… [Read More]

Do You Screw Up? Three things you MUST do to be a Great Business

Say Sorry Properly

Businesses in Australia screw up all the time. Orders don’t arrive when they should, phones don’t get picked up quickly enough and what is promised doesn’t get delivered. Customer service teams don’t understand what we want and staff don’t seem to be able to get it right. Start a conversation with someone today and I… [Read More]