Hero Marketing vs Pain Marketing – Marketing is Changing.

We’ve always been taught that humans respond to pleasure and to pain and that many people will go to extraordinary lengths to avoid pain. Traditional marketers know this and they know how to create the messages to make life less painful for their target markets. Buy this to instantly remove germs Eat this to melt… [Read More]

Marketing Collaboration – A lesson from a Panda and a guide for small business

We’ve being hearing it for the past two years – the key to business success lies in collaboration. Successful organisations of the future will collaborate and engage with their customers to get clarity and buy-in, leaders will collaborate with their teams in a flexible work focus to implement innovative ideas and processes and brands will collaborate with each other to share their values… [Read More]

Is Australia really primed for Innovation? (And what is Innovation anyway?)

          So what IS innovation? Two years ago I sat in an audience listening to a cool speaker talk on innovation and wondered what innovation really was and what it meant for me, a business mentor and business owner. A couple of years of research and I’ve decided that it’s a big word that… [Read More]

Newsflash: Business, Work, Colleagues, Family, Friends – It’s ALL About Relationships

Riddle me this…? Why do you work? If money is your top answer I’ll invite you to answer another question. If you had all the money you ever desired in your bank account, but no-one to spend it with, how would you feel? Money is just a tool; a means of exchange. Money, simply, buys things for us. Now consider… If… [Read More]